Cream were a British rock supergroup formed in London in 1966. The group consisted of bassist Jack Bruce, guitarist Eric Clapton and drummer Ginger Baker. Bruce was the primary songwriter and vocalist, although Clapton and Baker contributed to songs. Formed by members of previously successful bands, they are widely considered the first supergroup. Cream were highly regarded for the instrumental proficiency of each of their members.

During their brief three-year career, the band released four albums: Fresh Cream (1966), Disraeli Gears (1967), Wheels of Fire (1968), and Goodbye (1969). Beginning with Disraeli Gears, the band was joined in the studio by producer and multi-instrumentalist Felix Pappalardi. Their music spanned rock styles such as blues rock, psychedelia, and hard rock. Throughout their career, they sold more than 15 million records worldwide. The group's third album, Wheels of Fire (1968), is the first platinum-selling double album. They scored international hits with singles such as "Sunshine of Your Love" (1967) and "White Room" (1968).